It is Philippe Raoux, who so far has sold wines per mail and net, who is the man behind La Winery. It boasts a shop that covers 1000 square meters, restaurant, rooms for seminars, a park of 26 hectares, where you can picnic while enjoying sculptures and - why not - drink a glass of wine, that matches your just defined oenological profile.
The shop offers 2.000 different wines, that ranges from 3 to 1.000 euros per bottle. You can buy a blindtasting for 15 euros, that defines your wineprofile and provides you with a personal guide for the cellar, that matches your taste. Smart way to further your sales, but also an interesting help for the bewildered but interested buyer, I guess.
So congratulations Médoc. I wonder when some of the money in Champagne will be used for a similar window to promote the fantastic wines of this region? We could baptise it a Champagnoir, and place it in the Montagne de Reims. View at the vineyards towards an evening-lit Reims preferred.
The project in Médoc cost the owner 12 million euros. 100.000 annual visitors are expected. Read more about it (French).
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