15 November, 2002

Kitsch and co. from Piper

Okay, this is cool in the exaggerated, slightly vulgar way, that only a champagne house can strike and actually manage to add to their glamourous image rather than loosing it. So here goes: One point to Piper Heidsieck for that.

Unfortunately the publicity site of designers Viktor & Rolfs for Piper Heidsiecks Rosé Sauvage happens to be so laboured, that I could not figure out how to get into it during those couple of minutes I could care. Just wonder who would then. Since I after all have quite an interest in it. After all it's champagne.

*** The day after I wrote this - today - I tried again, and dadum the site worked. It's still heavy, because it's full of web-meringue covering up a lot of nothing. By the way, it's a crime not check that your site actually works before you open it as well. Honestly, Piper-Heidsieck. If I didn't know better, I would start wondering if this how you deal with your champagnes too. ***

Super house
Luckily I know that Piper Heidsieck is a super house, even it does not perform as much on the big global scene as some of the collegues. Don't pay too much attention to that. Even they do offend the web when they introduce yet another annoying, heavy and useless site. The idea to turn everything upside down still has its charms.

Tainted with red wine
The wild rosé is an assemblage, which means it is a blend, that has achieved the colour from redwine, aged for two years. The nose is fresh red fruit with notes of mandarin and grapefruit with hints of cinnamon and fig. The mouth is red plums, clementine and blood orange with a touch of pistachio.

Piper-Heidsieck, by the way, just installed 50 steel vats, each contains 50 hectolitres, to keep their reserve wines. Nothing cool about them. They're just practical. As opposed to the way Viktor and Rolf communicate.

Veuve Clicquot Ponsardin hit the same note in their pink campaign about a year ago.

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