But champagne most certainly is represented at the World Cup coming up in just a few days. And it is even the fourth time, that the house of Lanson will introduce a speciel World Cup cuvée.
In 1998 the Rheims-bases company sold 700.000 bottles of the special soccer bubbly in 30 countries... it was - I wonder, does anyone apart from my (French) husband still remember that far? - the very year, where France became world champions.
Collecter's item in German colours
The soccer bottle is only for sale this year, and is equipped with a capsule in the German colours: Black, red and yellow.
The capsule - a little metal plate, kept in place on top of the cork by the muselet - is a mega collector's item. Therefore each type of chamapgne gets it's own capsule in order to maximize the total amount of possible capsules to collect. Read about the composition and tasting notes of the World Cup champagne here.
Lanson also participates in the soccer world on a more regular basis as partner with clubs such as Bayern Munich, Borussia Dortmund, Liverpool, Arsenal, Manchester United, AC Milan, Olympique Marseille and Paris Saint Germain.
På dansk
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