The champagne brand in the making of the family Rothschild will eventually live in Reims.
Half a year ago the family joint forces with "La Goutte d'Or", based in Vertus, to develop and upgrade the champagne of this cooperative to a new, better and more expensive brand.
A true champagne house does not live in the countryside, but in a dignified villa with mansion-like windows, beautiful balconies of wrought iron and mansard roof. A future domicile like this has been bought for the occasion. In suitable surroundings, in Reims called the golden triangle, which has nothing to do with opium. In Reims this means, that the houses of Krug, Henriot and Roederer all are just around the corner.
The name of this new brand is not yet known. Champagne Alfred Rothschild is another brand and belongs to another champagne house, Boizel Chanoine Champagne.
It shall be interesting to follow how the Rothschilds will be constructing the golden image, that walks hand in hand with most houses. Who knows, maybe the master plan is as simple as producing truly great champagne? For a start they have hired the former chef de cave of the house of Ruinart, Jean-Philippe Moulin.
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