04 December, 2002

Drained of Dom

Champagnelovers, that shop for Christmas in England, should not bet on being able to get hold on one of the bottles of topchampagne Dom Perignon. Last week they were offered at a very cheap price in a British supermarket chain.

The newsstory was not even ready to end up around fish and chips, before a consumer article revealed, that the chances of a customer actually buying one of these bottles was just about smaller than not excisting.

A retail price at 30 pounds - 50 pounds to save per bottle - sounded a bit too good to be true. It was. In fact the offer only included 1000 bottles to be sold in 70 of the biggest stores.

The chain according to the website This is money obtained its stock from other suppliers, and not direcly by the Dom Perignon supplier. The people behind topchampagnes normally don't like to see their bottles on offer in supermarket.

When this happened for another top end brand, Bollinger, last year, the company threatened the supermarket with a court case.

No comments: