That is rather good-sized for a champagne, that has not spend decades in the deepest caves of very wellknown houses. To add further to the exclusiveness the new Belle Epoque will be made in very limited amount and only sold in the US, Russia and China. Thus making the exclusivity a not insignificant part of the price.
According to several top people in Pernod Ricard, that acquired Perrier-Jouët last year as part of the Allied Domecq group, customers around the world wants better and more expensive brands. This applies for fashion, cars and also for champagne, they say.
Pernod Ricard became the secondbiggest group of wine- and spiritbrands after the purchase of Allied Domecq last summer. However, the the company remains a dwarf in Champagne compared with the giant LVMH, that counts Moët & Chandon, Veuve Clicquot-Ponsardin and Krug amongst its assets.
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