That is rather good-sized for a champagne, that has not spend decades in the deepest caves of very wellknown houses. To add further to the exclusiveness the new Belle Epoque will be made in very limited amount and only sold in the US, Russia and China. Thus making the exclusivity a not insignificant part of the price.
According to several top people in Pernod Ricard, that acquired Perrier-Jouët last year as part of the Allied Domecq group, customers around the world wants better and more expensive brands. This applies for fashion, cars and also for champagne, they say.
Pernod Ricard became the secondbiggest group of wine- and spiritbrands after the purchase of Allied Domecq last summer. However, the the company remains a dwarf in Champagne compared with the giant LVMH, that counts Moët & Chandon, Veuve Clicquot-Ponsardin and Krug amongst its assets.
På dansk
Copyright: The copyright for text and photos at bobler.blogspot.com belongs to Solveig Tange. You may use my articles, photos or parts of them for non-commercial use and if I am credited as the author. Feel free to link to this site but not in your own frameset please.
No comments:
Post a Comment