31 March, 2001

News March 2006

15.03.2006: The export of champagne to Great Britain grew an impressive four percent in 2005. The British drank almost 37 million bottles during last year, says Comité Interprofessionnel du Vin de Champagne. The CIVC mentions growth in sales of both rosé- and vintagechampagnes (5 and 7,3 percent). Also the sales of big bottles such as Magnum (1,5 litres), Jeroboam (3 litres) and even Nebuchadnezzar (15 litres) is on the rise.

15.03.2006: The international luxury industry is careful watching the far East markets, where boom economies India and China the next years each are expected to come up with between 10 and 30 million younger, wealthy customers. According to the French Colbert Committee, that organises 69 wellknown, French brands - amongst them champagnes Bollinger, Krug, Veuve-Clicquot-Ponsardin, Ruinart and Laurent-Perrier - the growth in demand took off already in 2002, the year after China joined the World Trade Organisation (WTO). In the beginning the chinese market took between one and three percent of the luxury goods. This has now grown into between five and seven percent. China is expected to pass Japan as the worlds biggest consumer of luxury products in just five years. Only in Europe there is no growth.

27.03.2006: The Pinot Noir-genome is just about mapped now. It consists of 19 chromosomes, that each contains about half a million necleotides. It is the complete sequency of these, that Italian and American researchers have now mapped, writes Decanter.com. It is the first time that the heritage of a plant, that bears fruits, has been mapped. The new knowledge may be used to develop plants, that are better adapted to difficult climates, and more resistant to pests. Pinot Noir is grown in Champagne and Burgundy.

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